Of the 60 million people who had gym memberships in 2017, 12 percent of them signed up in January, according to the International Health, Racquet, and Sportsclub Association (IHRSA). By the end of January, nearly half of Americans bail out on their gym memberships, according to Cardlytics, a data analytic company in Atlanta.
The most common reasons people quit, according to the IHRSA, are as follows.
- The gym membership was too expensive.
- They purchased a membership but never went to the gym.
- They moved or the location was no longer convenient.
- They could exercise somewhere else for free, such as walking or running outside.
- The gym was too crowded.